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Best Selling Indoor Tanning Lotion
The Best Selling Indoor Tanning Lotion
The tanning industry in the United States has grown by
amazing leaps and incredible bounds in the past ten
years and has created a secondary, niche market for
indoor tanning lotion. The best selling indoor tanning
lotion in salons across America right now is a brand
known as Australian Gold, which offers several various
indoor tanning lotion formulas. What makes Australian
Gold the best selling indoor tanning lotion? The fact
that it works, like their slogan says, “for the tan of
your life and the life of your tan.” Tanning customers
swear by Australian Gold indoor tanning lotion and there
are several salons that won’t stock anything else
because Australian Gold is all that they will buy. This
certainly helps to increase Australian Gold’s sales as
well, but the preference on the part of the customers
was definitely already there.
There is another indoor tanning lotion brand that is
steadily gaining in popularity and stands a fair chance
of giving the Australian Gold juggernaut a run for its
nicely bronzed money. This line of indoor tanning
lotions is known as Aloha and, like Australian Gold, it
offers a large subset of individual brands – all with a
decidedly Hawaiian flavor, of course.
The two brands together definitely make up a big part of
the indoor tanning lotion market, but Aloha does seem
poised to knock Australian Gold indoor tanning lotion
out of the top slot to become the best selling indoor
tanning lotion itself. Whether this will happen remains
to be seen, but signs are pointing to an all out retail
war between the two brands.
Headed toward a respectable third place in the realm of
the best selling indoor tanning lotions is a surprising
entry from another Australian based company: Banana
Boat. Banana Boat’s climb up the sales ladder is
surprising because, while Australian Gold and Aloha are
specialty brands that can usually be obtained only at
tanning salons or online, Banana Boat offers only a few
sunless tanning products and is not sold in tanning
salons at all, but in drug stores like Save-On, Rite
Aid, and Walgreen’s and discount stores like Target and
Wal-Mart.
One thing Banana Boat definitely has going for them is
their price. As specialty items sold only in pricey
salons, Aloha and Australian Gold can be quite expensive
for a bottle of indoor tanning lotion while Banana Boat
products sell for what most people would expect to pay
for a tanning lotion. Banana Boat is not going to topple
either of the indoor tanning giants anytime soon, but
they hold their own in a respectable third place.
The indoor tanning industry is in a constant state of
flux in this country and that’s good for a lot of
companies’ business. Competition between the
manufacturers is good for the customer as well. Because
of these factors it is not impossible to consider that
before long there will be a new best selling indoor
tanning lotion in the United States.
About the Author
Abe Gardea is a full-time freelance writer and a
contributor to http://tanning-beds-n-tanning-lotions.com.
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