Top Brand Tanning Lotion

The Top Brand Tanning Lotion

Tanning is a very big deal in the United States today, so big that there are literally dozens of brands of tanning lotion on the market. Of all of these, the top brand tanning lotion is from down under, a little line of products called Australian Gold tanning lotion. Australian Gold has achieved this market position via a unique distribution and marketing plan that has the tanning lotions being sold in tanning salons and on the internet, but not in typical retail stores like Target and Wal-Mart. Part of the reason for this is that Australian Gold’s focus is primarily on indoor tanning products rather than traditional outdoor sun tanning. Still, it is rather amazing that the company has managed to position themselves as the top brand tanning lotion with this type of strategy.

Australia Gold indoor tanning lotion can help to moisturize and rejuvenate the skin of an indoor or outdoor tanner alike. It includes “tan enhancers” that stimulate the production of melanin in the skin under UV light, resulting in a deep, rich, dark tan. When people go to a tanning salon, they need to be prepared for the experience and should have a good idea of exactly what level of tan they wish to achieve. Use of a quality tan enhancer like Australia Gold can help them realize their tanning goals.

Australia Gold tanning lotion is enriched with vitamins which also help moisturize and re-hydrate the skin while its special stimulators do their unique job of enhancing the tanning process. It helps create the best tan possible and is specially formulated to work best with the artificial tanning process. The fact that it works so amazingly well has certainly contributed to its position as the top brand tanning lotion in the country.


Australia Gold may not be holding this position for very long, however. There are several newcomers who are gaining ground on the Aussie lotion because they are building an equally excellent reputation in the tanning market. Among these are the increasingly popular Aloha line of tanning lotions – which are also available only through salons and online dealers and Banana Boat lotion, one that has flooded the market as of late and can be found at stores like Target and Wal-Mart and almost everywhere else.

Banana Boat tanning lotion may be the brand to watch, in fact, as its quality performance, widespread availability, and comparatively low price point are making it more attractive to tanners everywhere. It is not entirely impossible that there may be a new top brand tanning lotion in the near future and that brand’s praises were sung by Harry Belafonte over forty years ago.

The top brand tanning lotion may be Australian Gold right now, but that’s the thing about top brands – there’s always every other brand gunning for them and looking to have their place in the sun for a few hours until, of course, the next one comes along to challenge them.. and so on.

About the Author

Abe Gardea is a full-time freelance writer and a contributor to http://tanning-beds-n-tanning-lotions.com.

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